About Us
Welcome to Rozel Furnishing
At Rozel, we believe your home deserves furniture that combines timeless elegance with exceptional comfort. Since our founding, we've been dedicated to bringing premium quality furniture to Singapore homes, specializing in luxury sofas, mattresses, and complete home furnishing solutions.
Our Story
Rozel Furnishing was born from a passion for creating beautiful, functional living spaces. We understand that furniture is more than just pieces in a room—it's where life happens, where families gather, and where memories are made.
What Sets Us Apart
- Premium Quality Materials – We source only the finest leather, fabrics, and materials to ensure lasting durability and comfort.
- Expert Craftsmanship – Every piece is crafted with attention to detail and built to stand the test of time.
- Customization Options – Choose from a variety of leather types, colors, and configurations to match your unique style.
- Showroom Experience – Visit our showroom to see, touch, and experience our furniture firsthand before you buy.
Our Commitment
We're committed to providing exceptional customer service, from your first visit to our showroom through delivery and beyond. Our team is here to help you find the perfect pieces for your home.
Visit Us
Experience the Rozel difference in person. Visit our showroom to explore our full collection and enjoy exclusive in-store discounts available only to walk-in customers.
Not Just Different, But Great Difference
Our mission is simple: not just to be different, but to make a great difference. That means constantly improving the way we source, design and deliver our furniture so that you enjoy better quality and better value, year after year.
- Quality products at honest prices – by rethinking how furniture is sourced, designed and sold
- Constant improvement – actively looking for new and better ways to bring more value
- Homes first, not just products – every collection is curated with real Singapore homes in mind
Quality Craftsmanship, Honest Pricing
Today, Rozel offers full-home solutions for the living room, bedroom and dining room, alongside wardrobes and feature walls. From leather and fabric sofas to dining sets, bedframes, mattresses and custom wardrobes, every piece is chosen with real Singapore homes in mind – HDBs, condos and landed properties of all sizes.
What We Offer
Living & Dining
A wide range of sofas and dining sets in various materials – from leather and fabric to marble and sintered stone – designed to balance comfort, style and everyday durability.
Bedroom Solutions
Bedframes, mattresses and bedroom sets that help you create practical, hotel-inspired sleeping spaces with quality construction.
Custom Storage
Customisable wardrobes and feature walls with options for sizes, layouts and interiors to fit different room sizes, with fast delivery and installation.
Why Singaporeans Choose Rozel?
More than a decade in the market – reflecting staying power in a competitive industry
- Designer looks without designer mark-ups – making designer-style furniture accessible to everyday homeowners
- Local team, local understanding – tuned in to Singapore floorplans, lifestyle habits and aesthetic preferences
- Full-home solutions under one roof – plan an entire home in a single visit
- Customer-focused service – patient, helpful showroom staff and personalised recommendations
Visit Our Showrooms Across Singapore
Experience our furniture in person. Our friendly teams are ready to help you find the perfect pieces for your home.
Central Showroom
📍 51 Sims Avenue
Singapore 387414
🕒 Opening Hours:
Mon - Sun: 11:00 AM - 8:00 PM
Public Holidays: 11:00 AM - 8:00 PM
🚗 Getting Here:
• Near Aljunied MRT (5 min walk)
• Parking available
North Showroom
📍 69 Sungei Kadut Drive, #02-01 S729568
🕒 Opening Hours:
Mon - Sun: 11:00 AM - 8:00 PM
Public Holidays: 11:00 AM - 8:00 PM
🚗 Getting Here:
• Free parking available
• Best for car access
South Showroom
📍 1 Labrador Villa Road
Singapore 118981
🕒 Opening Hours:
Mon - Sun: 11:00 AM - 8:00 PM
Public Holidays: 11:00 AM - 8:00 PM
🚗 Getting Here:
• Near Labrador Park MRT
• Parking available
Frequently Asked Questions
Do I need an appointment to visit your showrooms?
Do I need an appointment to visit your showrooms?
Walk-ins are always welcome at all our showrooms! However, we recommend booking an appointment via WhatsApp for:
• Personalized one-on-one consultations
• Dedicated time with our design team
• Avoiding wait times during peak hours (weekends & public holidays)
• Discussing custom furniture options
You can book instantly via WhatsApp:
• Central: +65 8087 4098
• North: +65 8911 8507
• South: +65 8962 6190
What are your showroom opening hours?
What are your showroom opening hours?
All three showrooms operate on the same schedule:
Monday - Sunday: 11:00 AM - 8:00 PM
Public Holidays: 11:00 AM - 8:00 PM
We're open 7 days a week, including public holidays, so you can visit at your convenience!
Which showroom should I visit?
Which showroom should I visit?
All showrooms carry our full furniture range, but each has unique features:
📍 CENTRAL (Sims Avenue)
Best for: Convenient MRT access, full product range
Perfect if: You're coming from central/east Singapore
📍 NORTH (Sungei Kadut)
Best for: Factory outlet prices, clearance deals, warehouse-direct pricing
Perfect if: You're looking for the best deals and have car access
📍 SOUTH (Labrador Villa)
Best for: Premium collections, comfortable viewing space
Perfect if: You're coming from south/west Singapore
Not sure? Contact any showroom via WhatsApp and we'll help you choose!
Is parking available at your showrooms?
Is parking available at your showrooms?
Yes! Parking is available at all three locations:
• Central (Sims Avenue): Parking available
• North (Sungei Kadut): Free parking available
• South (Labrador Villa): Parking available
If you're taking public transport, our Central and South showrooms are near MRT stations (Aljunied and Labrador Park respectively).
Can I test the furniture before buying?
Can I test the furniture before buying?
Absolutely! We encourage you to:
✓ Sit on our sofas and test comfort levels
✓ Lie down on mattresses to find your perfect firmness
✓ Open wardrobe doors and drawers to check quality
✓ Feel the leather and fabric materials
✓ See colors and finishes in person
Our showroom teams are here to answer questions and help you make the right choice for your home.
Do you offer customization options at the showroom?
Do you offer customization options at the showroom?
Yes! Visit any showroom to explore customization for:
• Sofa configurations (L-shape, U-shape, modular)
• Leather types and colors
• Fabric selections
• Wardrobe sizes and internal layouts
• Dining table materials (marble, sintered stone, wood, glass)
Our team will show you samples and help you design furniture that fits your space perfectly.
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Can I get design advice and recommendations?
Can I get design advice and recommendations?
Yes! Our friendly showroom teams provide:
• Free design consultations
• Personalized furniture recommendations based on your floor plan
• Help mixing and matching styles (Scandinavian, industrial, minimalist, resort)
• Advice on furniture sizing for HDBs, condos, and landed homes
• Color and material coordination tips
Bring your floor plan or room measurements for the best recommendations!
What payment methods do you accept?
What payment methods do you accept?
We accept various payment methods for your convenience:
• Cash
• Credit/Debit cards
• PayNow
• Bank transfer
• Installment plans (ask in-store for details)
Our team can discuss payment options and any ongoing promotions during your visit.
Do you offer delivery and installation services?
Do you offer delivery and installation services?
Yes! We provide:
✓ Island-wide delivery across Singapore
✓ Professional installation services
✓ Fast delivery for in-stock items
✓ Scheduled delivery appointments
Delivery fees and timelines vary by product and location. Our showroom team will provide exact details when you make your purchase.
Are there showroom-exclusive promotions?
Are there showroom-exclusive promotions?
Yes! We often have:
• Showroom-only discounts
• Display set clearance deals (especially at our North outlet)
• Bundle promotions
• Seasonal sales
Visit our showrooms or contact us via WhatsApp to learn about current promotions. Our North showroom (Sungei Kadut) typically has the best factory outlet deals!